Founder · managing director
Priscilla Hidalgo Solís
Priscilla is an anthropologist, technologist and builder with 20 years of experience in IT. She brings together anthropology and business to make technology work for people.
Her experience includes enterprise technology companies such as Microsoft and Citrix, as well as startups, with a focus on IT sales, customer success, technology adoption and strategic partnerships. Having lived in Costa Rica, France, Italy, the Czech Republic and Germany, she works across Spanish, English, German and French.
She brings together research, empathy, UX thinking and storytelling with the commercial and operational experience to turn ideas into meaningful solutions. Her approach combines structure and creativity, always starting with the human side of technology. She believes the best solutions don't impose a new identity on a business; they translate its people, purpose, mission and vision into technology that feels authentic and works in practice.